In working closely with our strategic marketing partner, the Star Group, the Guava corporate marketing team provides franchisees with the insights, tools, tactics and strategies to execute local marketing initiatives. We are innovative in our marketing approach, applying the latest strategies and technologies, above and beyond the core requirements fundamental to your success. Marketing tools at your disposal will include online advertising, email marketing, search engine optimization, digital and print PR, social media, etc. Franchise marketing best practices are all clearly laid out in your year one marketing plan. We also provide you with a marketing tool kit to start your business once you leave training.
We developed our unique back-of-house support model because we realize the importance of a strong marketing presence and want you out in the community building your business. Therefore, we emphasize building a strong marketing team as well as detailed support materials. The marketing operational manual provides a step-by-step guide to launching your business. You will be provided with a customized marketing plan for your local area as well as mapping software to help you identify targeted areas in your community where you need to be building relationships.
You will also be trained on your personalized Guava Care Portal. This portal is a standalone Web resource for Guava Care customers, families and franchisees. The system is like a private Facebook. It is meant to provide a single location for all pertinent information relative to an individual’s care, schedules, medication information, direct messaging, a wall for image and text content, etc. the data from this site does not interact with any other site or database.
Our team works in partnership with franchisees to develop local marketing plans. A localized website will provide you with the freedom to customize and update content specific to your business. A comprehensive catalog of marketing materials and promotional items for distribution within your target market will be available on our online store. Our marketing team works hand in hand with you on your year one plan.
Whether you have broad and in-depth marketing experience or no marketing experience at all, we are here to help ensure your success.
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